Illustration Approach, Style & Message

All good illustrations (and designs) are based upon an idea. In design and illustration we call the idea a concept. Once a good concept or two has been brainstormed based upon your illustration's communication objective, then the next step is to explore the illustration’s best message approach.


Common types of illustrative messages include descriptive, narrative and conceptual.




















Descriptive Illustrations visually describe something - a place, a person, or an event.
They can run the gamut from representational to post-representational, collage and even
visual mashups.

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Narrative Illustrations tell a story. They can include cartoons, graphic novels, descriptive illustration and sometimes are even conceptual in nature.

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Conceptual Illustrations are effective when an idea or a point-of-view needs to be front and center. They can range from metaphor to signs and symbols, and usually are serendipitous to the viewer.

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Illustration Style, or the formal approach the illustrator takes to express the message, needs to be in-concert with the subject of the message, appropriate to the sender, and an accessible vernacular with the audience, as the style literally becomes the visual voice of the illustration’s concept.

An illustrator’style or his or her approach also often determines the type of message being conveyed.

An illustration of an object can be conveyed as a noun; a function or a verb; and/or as a idea, a concept, or as a symbol that stands for something more than that the object (noun) or the function of the object (verb).

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The work of the following contemporary illustrators each constitute a wide range of styles and message types. Their work is a bit hard to segregate into specific genres, but can somewhat be viewed accordingly:
Descriptive Illustration              (Representational/Post-Representational)
   - Andreas Lie                          www.andreaslie.com
   - Eero Lampinen                     www.eerolampinen.com
   - Alice Tye                              intern-mag.com/alice-tye

Descriptive Illustration               (Collage/Juxtaposition)
   - David Sparshott                    www.davidsparshott.com
   - Rick Berkelmans                  hedof.com

Narrative Illustration                   (Story Telling)
   - Robert Samuel Hanson         www.robertsamuelhanson.com

Conceptual Illustration                (Symbol/Metaphor/POV)
   - Christoph Niemann               www.christophniemann.com
   - Harry Campbell                     https://harrycampbell.net/